What Is Digital Marketing?

Digital marketing is a term for all of your online marketing efforts. Marketing on the internet & basically on the digital medium like a computer, mobile, tablet or any other digital mediums are referred to digital marketing.

Now the question arises here that why we need this?

Today’s world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital.

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop & buy really has changed, meaning offline marketing isn’t as effective as it used to be.

People are consuming more & more digital content on a daily basis – on Mobile phones, on laptops, desktop computers at work, & more – & companies that have not yet recognized this in their marketing strategies need to adapt fast.

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